The new Star Trek teaser has been released.
Thoughts? Opinions? Praises? Complaints? I for one am excited about the film, if anyone knows me, they know I very much enjoy JJ Abrams' style. His joy and passion for scifi is the stuff that reminds me why I love the movies. So I'm a fanboy to some degree, but I do have complaints about the marketing campaign/campaigns of late for this. I'm not sure which film kicked it off. I want to say it was Inception though I could be wrong, but it seems we have really used up the action trailer style of the menacing siren-like horn blast BWAAAAAAA, fade to black, BWAAAAAAAA fade to black, BWAAAAAAAAAAAA technique. Inception, Transformers dark of the moon, Tron Legacy, Battleship, those are the ones that pop in my head, but I know there are more. It seems to have become the new template. Everything is copying each other, put the word DARK in the title, make it feel like all hope is lost, end-of-the-world, I wouldn't be surprised if Spock has to use a bow and arrow at some point because everything cool right now has some form of bow. Star Trek zombies?? that could happen. The Search for Zombie Spock.
I wonder where does the action movie go from here? How many times can we tease the "apocalypse" idea before people are done with it? Perhaps it's already happening? (Warm Bodies) I trust that JJ Abrams and company have put their heart and soul into this picture, and I know I will enjoy it, but i can't help but sense everyone copying Christopher Nolan in terms of his marketing. Even Nolan's third batman film had to copy the title of his "DARK knight" hit. When the third Star Trek movie comes and it's titled :Rise from Darkness then I will be officially sad. But untill then I'm still hopeful something new will re-energize the trailer template.